Everything About Mens Swatch Watches UK

The Brand named Swatch was made to satisfy customers who are tired of the traditional bulky expensive nature of Swiss watches. Swatch was unique in a number of ways. The brand designed styles that carved a niche for them when they appeared in the already saturated watch market in 1982. Swatch cultivated the image of a mass-produced, inexpensive, slender Swiss wristwatch, popular for its fun designs, bright colours, and almost disposable nature. Mens Swatch watches actually came to bridge economic gap at the time.

Then the sale in Swiss watch has been crashed by competition from Asian countries. It slumped from 91 million units to 43 million within the decade that build up to the mid 1980s. Competition from Japan had crippled the once blossoming watch market. To make something different than heavy mens watches, Swatch thickness was reduced to 1.98mm, later to 1.68, then 1.44 to achieve a pretty slim mens watch. The innovation went against the tradition of bulky wristwatch Swiss timepieces are known for. With skilful engineering redesign, it achieved the use of fewer parts- 51 instead of 99, and 29 components compared to 55 used in the final assembly.

Other condition is that, once assembled, the watch cannot be repaired, except for battery change. Its made as a close system. Also, Swatch is made with inexpensive materials. Hard plastics were used for the case, and the wristband is made from soft jelly-like plastics. However, the timepiece is absolutely reliable and durable. The Swatch watchmakers purposely came to compete for the assistance and attention of the new generation watch users- customers who prefer a quality inexpensive wristwatch, At the beginning, all models of Swatch series sold for less than a $100 in the United States. However, prizing have changed to meet the present today realities.

The company started styles that other brands newer think about. In 1985, it introduced the exotic Break dance (GO 001 for men and LO 001 for women). It has faces designed by graffiti artist Keith Haring. The collection makes the interest of the urban dance crazy youths around the globe at that time. The notable features are a pink-and-yellow face, a black band, and a bright orange case. There was also the GZ 101s, and 104s introduced in1986, all bearing Haring’s signature on the face. The brand was working with a lot of great artists in the 1980s, including Kiki Picasso.

Swatch wristwatches have other identification- the see-through face, which gives the wearer a transparent view of its fabled ETA movements. Sports brand watches were also popular. There is the Tennis Grid and Tennis Stripes watches introduced in 1983. The 1990s saw the Fun Boarder timepieces made for snowboarders. Since then, Swatch has released chronographs with conservative-looking brown-leather straps, and diving watches. You also have the peculiar Garden Turf wristwatch released in 1997. Its leathers bands are uniquely covered on the outside with artificial grass. Compare Swatch watches uk at Men's Watch Shop today! Over 10,000 different watches available! Great gift for him!